Carl Freed

Founder

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CARL FREED is an executive producer, promoter and entertainment consultant with extensive experience in the radio, film, theater and music industries. 

 

For more than a decade Carl helped grow the concert-promotion division of Metropolitan Entertainment as Senior Vice-President of Business Development: he secured exclusive agreements with venues such as New York’s Hammerstein Ballroom; produced the Backstreet Boys’ first-ever U.S. arena/amphitheater tour in 1998; established a corporate entertainment division for the company; and developed hip-hop partnerships, culminating in The Dream Team and the super-successful “Up In Smoke” tours, featuring Dr. Dre, Snoop Dogg, Ice Cube, and Eminem. He also negotiated the largest webcast contract in history for Woodstock 1999 and led Metropolitan into the digital age by creating and overseeing www.concerthotline.com.

 

In January 2003, Carl opened the doors to Trevanna Entertainment, providing hands-on consulting, production, and promotional services for live entertainment events and brand partnerships.

Trevanna Entertainment produces Hot 97’s annual Summer Jam at MetLife Stadium (the longest-running hip-hop radio show on the planet), as well as all of Sirius XM's Small Stages events. These once-in-a-lifetime concerts at Harlem’s world-famous Apollo Theater have included Paul McCartney, Bruce Springsteen, Metallica, U2 and Lady Gag. Trevanna also produced the Red Bull Music Academy Festival in New York City, beginning with the much-heralded inaugural Entertainment series in 2013, and returning in 2014-2019 with more month-long celebrations of the next big movements in music. Current clients also include Media Co, AEG, Live Nation and S2BN. 

 

Carl is senior consultant to S2BN a global concert company operated by the legendary Michael Cohl; he co-founded a mentoring program at the Future Leadership Institute, a charter school in Harlem; and he serves as the Chairman of the Board Directors of ShareWell/Cayton Children’s Museum in Los Angeles. 

 

Carl splits his time between New York City and Los Angeles, where he shares a beautiful home with his wife and dog, and eagerly awaits visits from his son Trevor, and his daughter Savannah and her husband Noah