Carl Freed
Founder
CARL FREED is a powerhouse executive producer, promoter, and entertainment consultant with over four decades of experience shaping the radio, film, theater, and music industries.
As Senior Vice President of Business Development at Metropolitan Entertainment, Carl transformed the live music landscape. He secured exclusive agreements with iconic venues like New York’s Hammerstein Ballroom, produced the Backstreet Boys’ first-ever U.S. arena tour in 1998, and created a thriving corporate entertainment division. His visionary leadership forged groundbreaking hip-hop partnerships, including The Dream Team, which lead to the record-shattering Up In Smoke tours featuring Dr. Dre, Snoop Dogg, Ice Cube, and Eminem. He also negotiated the largest webcast contract in history for Woodstock 1999, propelling Metropolitan into the digital era with the launch of www.concerthotline.com.
In 2003, Carl launched Trevanna Entertainment, offering hands-on consulting, production, and promotional services for live events and brand partnerships. Carl, and then Trevanna, produced Hot 97’s annual Summer Jam, the world’s longest-running hip-hop radio festival, for three decades before stepping away in 2024. Trevanna also produced the acclaimed Red Bull Music Academy Festival NYC, introducing and celebrating groundbreaking musical movements from its inaugural run in 2013 through 2019. Currently, Trevanna orchestrates Sirius XM’s Small Stages series at historic venues such as Harlem’s Apollo Theater, featuring legendary artists like Paul McCartney, Bruce Springsteen, Metallica, U2, and Lady Gaga.
Today, Carl continues to collaborate with leading entertainment powerhouses including Media Co, AEG, Live Nation, and S2BN, where he serves as senior consultant alongside the legendary Michael Cohl. Through S2BN, Carl has helped revive Luna Luna, the world's first Art Amusement Park, lost since 1987 and now back on the road. Having just wrapped a wildly successful 5-month-run at The Shed in Manhattan, Carl can't wait to announce where Luna Luna is landing next!
A passionate advocate for future leaders, Carl co-founded a mentoring program at the Future Leadership Institute in Harlem and served as Chairman of the Board for ShareWell/Cayton Children’s Museum in Los Angeles. When not at a gig, Carl divides his time between New York and Los Angeles, sharing a beautiful home with his wife and dog while eagerly awaiting visits from his son, daughter, son-in-law, and newest addition - his first grandchild!