Carl Freed


Carl Freed, Trevanna Entertainment, Music and Events

CARL FREED is an executive producer, promoter and entertainment consultant with extensive experience in the radio, film, theater and music industries. 

For more than a decade Carl helped grow the concert-promotion division of Metropolitan Entertainment as Senior Vice-President of Business Development: he secured exclusive agreements with venues such as New York’s Hammerstein Ballroom; produced the Backstreet Boys’ first-ever U.S. arena/amphitheater tour in 1998; established a corporate entertainment division for the company; and developed hip-hop partnerships, culminating in The Dream Team and the super-successful “Up In Smoke” tours, featuring Dr. Dre, Snoop Dogg, Ice Cube, and Eminem. He also negotiated the largest webcast contract in history for Woodstock 1999 and led Metropolitan into the digital age by creating and overseeing


In December 2002, Carl opened the doors to Trevanna Entertainment, providing hands-on consulting, production, and promotional services for live entertainment events and brand partnerships.

Trevanna Entertainment produces Hot 97’s annual Summer Jam at the Meadowlands (the largest-running hip-hop radio show on the planet), as well as all of Sirius XM's Listener Appreciation events. These once-in-a-lifetime concerts at Harlem’s world-famous Apollo Theater have included Paul McCartney, Bruce Springsteen and Metallica. Trevanna also produces the RBMA Festival in New York City, beginning with the much-heralded inaugural Entertainment series in 2013, and returning in 2014 with another month-long celebration of the next big movements in music. Current clients also include AEG, Renaissance Hotels and Spotify. 


Carl is co-producer (with the legendary Michael Cohl) of a global family entertainment experience based upon the Transformers toy brand for Hasbro; co-founded a mentoring program at the Future Leadership Institute, a charter school in Harlem; and he serves on the board of Directors of ShareWell in Los Angeles. He also frequently produces high-profile charity fundraisers, such as 2012’s United Way of New York City benefit with Jay-Z and friends at Carnegie Hall, which ultimately led to the creation of a new strategic consulting company, RAISE Music, with his partners Kevin Taylor and Lauren Spitzer.


Carl splits his time between New York City and Los Angeles, where he shares a beautiful home with his wife and dog, and eagerly awaits visits from his son Trevor, and his daughter Savannah.