© Trevanna Entertainment, Inc. All rights reserved.

(212) 358-0100 // 135 West 20th Street, 5th Floor, NY NY 10011

Carl Freed

Founder/Partner

CARL FREED is an executive producer, promoter and entertainment consultant with extensive experience in the radio, film, theater and music industries. 

For more than a decade Carl helped grow the concert-promotion division of Metropolitan Entertainment as Senior Vice-President of Business Development: he secured exclusive agreements with venues such as New York’s Hammerstein Ballroom; produced the Backstreet Boys’ first-ever U.S. arena/amphitheater tour in 1998; established a corporate entertainment division for the company; and developed hip-hop partnerships, culminating in The Dream Team and the super-successful “Up In Smoke” tours, featuring Dr. Dre, Snoop Dogg, Ice Cube, and Eminem. He also negotiated the largest webcast contract in history for Woodstock 1999 and led Metropolitan into the digital age by creating and overseeing www.concerthotline.com.

 

In December 2002, Carl opened the doors to Trevanna Entertainment, providing hands-on consulting, production, and promotional services for live entertainment events and brand partnerships.

Trevanna Entertainment produces Hot 97’s annual Summer Jam at the Meadowlands (the largest-running hip-hop radio show on the planet), as well as all of Sirius XM's Listener Appreciation events. These once-in-a-lifetime concerts at Harlem’s world-famous Apollo Theater have included Paul McCartney, Bruce Springsteen and Metallica. Trevanna also produces the RBMA Festival in New York City, beginning with the much-heralded inaugural Entertainment series in 2013, and returning in 2014 with another month-long celebration of the next big movements in music. Current clients also include AEG, Renaissance Hotels and Spotify. 

 

Carl is co-producer (with the legendary Michael Cohl) of a global family entertainment experience based upon the Transformers toy brand for Hasbro; co-founded a mentoring program at the Future Leadership Institute, a charter school in Harlem; and he serves on the board of Directors of ShareWell in Los Angeles. He also frequently produces high-profile charity fundraisers, such as 2012’s United Way of New York City benefit with Jay-Z and friends at Carnegie Hall, which ultimately led to the creation of a new strategic consulting company, RAISE Music, with his partners Kevin Taylor and Lauren Spitzer.

 

Carl splits his time between New York City and Los Angeles, where he shares a beautiful home with his wife and dog, and eagerly awaits visits from his son Trevor, and his daughter Savannah.

Partner

Cynthia Argo

CYNTHIA ARGO is a producer, project manager and consultant with over 20 years’ experience in arts and entertainment. 

 

Prior to officially joining the Trevanna team in March 2014, she ran her own company, Argo-Wood Group, Inc. for three years, during which time she produced a wide range of pop, reggae, jazz and electronic events featuring artists such as Lenny Kravitz, Alicia Keys, Jon Bon Jovi, Usher, Jamie Foxx and Gladys Knight. In 2013 she oversaw production (for then-client Trevanna Entertainment) of the Red Bull Music Academy, including the installation and month-long run of the multimedia exhibit Brian Eno:77 Million Paintings.

 

From 2006-2011, Cynthia was Managing Director of Harlem's world-famous Apollo Theater, where she managed venue operations and institutional efforts around licensing and new business development. She successfully negotiated and executed events such as the Gorillaz at the Apollo (MTV special), Paul McCartney Live at the Apollo (simulcast on Sirius XM), album launches by Usher and Jay-Z, and presented performances by John Legend, Fantasia, Aretha Franklin, and many others - often in partnership with such brands as Heineken and Coca-Cola. In 2009, Cynthia secured the world premiere of a new Broadway touring production of DREAMGIRLS, which eventually brought 50,000 new visitors to the Apollo. She also served as Executive Producer for two seasons of BET's Apollo Live.

 

Prior to her tenure at the Apollo, Cynthia was the General Manager of the 2700-seat Saenger Theatre in New Orleans, presenting touring Broadway shows, urban theatricals, and major concert artists, including one of the last public performances by David Bowie. 

 

Having begun as an arts administrator in New York with the Merce Cunningham Dance Company, Cynthia had the privilege of working with many of the most important contemporary artists of the 20th century, including Twyla Tharp, Philip Glass, Richard Foreman, Spalding Gray and Elizabeth Streb. She also project-managed the transfer of T.S. Eliot’s The Waste Land, directed by Deborah Warner and starring Fiona Shaw, from the UK to New York.

 

A graduate of Trinity University in San Antonio, Texas, Cynthia lives in NYC with her daughter and spends her free time studying for her pilot’s license.